North Market

When North Market—Central Ohio’s iconic public market since 1876—expanded to a second location, they needed a digital presence as dynamic as their growth. In partnership with Flywheel Advertising, we crafted a website that honored the history of the original market while promoting the new Bridge Park location.

Content Strategy & Creative Production Strategic Planning & Audits CMS Engineering & Content Architecture

70+

Merchants Featured

2

Unified Market Locations

150

Years of Market History Brought Online

The Problem Is Singular. The Solution Is Shared.

Problem

North Market had long relied on its storied reputation and community presence to draw visitors, but its digital footprint hadn't kept pace with its legacy. Without a modern, fully realized website, the market lacked a central hub to engage audiences online and communicate everything it had to offer. The challenge grew more complex with the opening of the new Bridge Park location — the brand now needed to serve two distinct audiences and experiences without diluting the identity that had made the original market a Central Ohio institution for nearly 150 years. Driving meaningful awareness for the new location while preserving the authenticity and heritage of the first required a careful, strategic approach to how the market showed up online.

Solution

In collaboration with FlyWheel Advertising, we designed and developed a polished, full-featured website built to carry the weight of North Market's history while energizing its next chapter. A thoughtful dual-location content architecture gave each market its own space to breathe — ensuring visitors could easily navigate to the experience most relevant to them without confusion. The site weaved in rich brand storytelling that honored the original market's roots, creating an emotional throughline that connected both locations under one cohesive identity. Layered with an SEO strategy designed to build discoverability for the Bridge Park location, the final product gave North Market a digital presence as vibrant and community-driven as the markets themselves.

The Result

Intuitive Navigation

Streamlined site architecture made it effortless for visitors to move between locations, find merchants, and discover what each market has to offer without friction.

Dual-Location Awareness

A thoughtful content structure gave each location its own distinct space, ensuring Bridge Park received the spotlight it needed while reinforcing the legacy of the original market.

Merchant Showcase

Dedicated vendor pages gave North Market's merchants the visibility they deserved, turning the website into a true destination for exploring the full breadth of both markets.

Brand Storytelling

Rich historical content honored nearly 150 years of community tradition, creating an emotional throughline that unified both locations under one authentic identity.