Penn Engineering, University of Pennsylvania

By Mast Interactive

Mast Interactive collaborated with its creative partner on the Penn Engineering website (seas.upenn.edu), contributing to the development of a complex WordPress multi-site build. Working in close partnership, Mast executed on defined goals and technical requirements while integrating existing content into a refreshed digital experience. The project aimed to deliver a robust, user-friendly platform for the School of Engineering and Applied Science at the University of Pennsylvania. Mast was responsible for the technical implementation, including the setup and customization of the multi-site architecture with child themes to support the diverse content needs of various departments and programs. The team ensured a seamless integration of the creative design and a smooth transition of content within the new WordPress environment.

CMS Engineering & Content Architecture

6

academic departments unified under a single, cohesive digital identity

10+

distinct sub-sites and portals coordinated under the main domain

4

distinct audience types served with tailored navigation and content pathways

Academic Program Discovery

Organized six departments and 25+ programs into a clear, browsable structure that helps prospective students explore options and take action — from requesting information to applying.

Multi-Audience Navigation

Built a site that seamlessly serves a wide range of visitors — prospective undergraduates, graduate students, faculty, researchers, alumni, and donors — each with distinct pathways and content tailored to their needs.

Thought Leadership Content Engine

Integrated a robust news and stories hub, magazine, newsletter, podcast, and events calendar to keep the broader community engaged and reinforce the school's reputation as a place where ideas shape the future.